Profiles of Genius: Thirteen Creative Men Who Changed the World Review

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Profiles of Genius: Thirteen Creative Men Who Changed the World ReviewThis book has a deceptive title that suggests that it is objectively focusing on the concept of genius. I think that if you were to ask the average person to start naming the smartest people in the world, you would end up with names like Einstein and Mozart, Michelangelo and Bobby Fischer. Even given that Landrum was going for people who have displayed genius in the last forty years, I'm sure that there are people who rate higher on an IQ test than the thirteen men Landrum has chosen.
And so, this book is much more a measure and study of what goes into business success than it is a blueprint for genius. By identifying thirteen men and thirteen characteristics that can be emulated for financial gain, Landrum is giving business advice to aspiring entrepreneurs, and I wish that the title of the book reflected that.
Aside from that, I'm not sure that the book does a good job of identifying thirteen separate personality traits that drive success. For one thing, many of the traits seem to overlap or even seem somewhat synonymous. The personality traits of being competitive, driven, and passionate are extremely similar, if not identical. For another thing, all of the personality traits are described in glowing, positive terms. Where are the traits of ruthlessness, greed, and insecurity that also drive some of the market forces that drive success?
I'm not trying to rain on anyone's parade, and I realize that this book can serve the valuable function of inspiring those who undertake the very difficult job of being an entrepreneur. I started and ran my own business for seven years, and realize that there is some sound business advice in this book that can help someone to make their own dreams come true.
But I don't want anyone to think that this book is something that it's not. It's not a book about genius, nor is it a scientifically sound piece of research. I'd recommend it to business owners or inventors, but not to those who are truly interested in the nature of the human mind.
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