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Edelbrock: Made in USA ReviewEdelbrock: Made in USA is an epic story of a family and a business which, for 70 years, have influenced a uniquely American hobby, hot rodding, and one of our country's quintessential businesses, the high-performance automotive aftermarket.Through extensive research, rich style and deep understanding of and reverence for the hot rod experience, Author Tom Madigan, provides more than just a profile of the Edelbrocks and their company. It's a wonderful story of automotive culture and history. Not only is it a fascinating sketch of not only how a family business developed, but the reader learns how the car hobby influenced the direction that business took and how the Edelbrock Equipment Company and, later, the Edelbrock Corporation, influenced the direction the hot rod hobby took.
Edelbrock: Made in USA is a people story, too--not just of the book's namesakes but other famed hot rod personalities, too. Wally Parks, Alex Xydias, Bob Peterson, Fran Hernandez, Bobby Meeks, Murray Jensen, Ed Iskenderian, Ed Pink, "Racer" Brown, Bob D'Olivo, Zora Arkus-Duntov, Jim McFarland, Rodger Ward, Tom Medley, Benny Parsons, Smokey Yunick, Junior Johnson, and many others all have parts in this book.
This work is a "manual" on how to build a successful American business. It tells how one generation of a family started a performance parts business in back of a Gilmore service station near the corner of Hoover and Venice in Los Angeles and how the next made that into a hundred-million dollar, world-wide enterprise.
The book is illustrated with a mix of black-and-white and color photos. Its imagery is timeless and beautifully presented, making it not only a wonderful reading experience but intensely pleasing visually, as well. The photography from the 30s, 40s and 50s is outstanding. Clearly a significant amount work went into restoring, enhancing and retouching old photos.
Weaknesses? Well, there are a few. There is an annoying lack of date information in some parts of it. Several times, I found myself reading an interesting discussion of some event then wondering when it happened. There are places where the first mention of important characters is only by last name. Vic Edelbrock Jr.'s lifelong friend, Jerry Herbst, is first introduced to readers simply by surname. Same is true of famed race car builder Bob Joehnick. This name issue had me suspecting that the original manuscript must have been far, far longer and that the Herculean process of editing that to a marketable size might have let a few little problems slip through.
Towards the end of the lengthy project that resulted inEdelbrock: Made in USA, the book was no secret. For a number of months prior to its publication, it had the car hobby abuzz. That Vic Edelbrock Jr. commissioned and funded the project was, also, no secret. While the cost is known only to Mr. Edelbrock, Mr. Madigan and executives at Tehabi Books, it's obvious upon just skimming this work that a large sum must have been invested. For that kind of money, Vic could have made this book his family's own, private, 324-page, self-appreciating shrine, but he didn't. Yes, the Edelbrocks are the main characters but their portrayal is little more than what they deserve. There's much more in this book about the dawn and growth of hot rodding as a hobby and a sport, about the automotive performance aftermarket industry that grew along with it and the people, Edelbrocks and others, who made it all happen.
Edelbrock: Made in USA is a lot in one book. An amazing chronicle of American ingenuity, tenacity and success? You bet. Intriguing biography? Indeed. A fascinating business book? You bet. Absolutely. A captivating story about fast cars? Uh-huh. A book worth reading? Totally.Edelbrock: Made in USA Overview
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