Profiles of Genius: Thirteen Creative Men Who Changed the World Review

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Profiles of Genius: Thirteen Creative Men Who Changed the World ReviewThis book has a deceptive title that suggests that it is objectively focusing on the concept of genius. I think that if you were to ask the average person to start naming the smartest people in the world, you would end up with names like Einstein and Mozart, Michelangelo and Bobby Fischer. Even given that Landrum was going for people who have displayed genius in the last forty years, I'm sure that there are people who rate higher on an IQ test than the thirteen men Landrum has chosen.
And so, this book is much more a measure and study of what goes into business success than it is a blueprint for genius. By identifying thirteen men and thirteen characteristics that can be emulated for financial gain, Landrum is giving business advice to aspiring entrepreneurs, and I wish that the title of the book reflected that.
Aside from that, I'm not sure that the book does a good job of identifying thirteen separate personality traits that drive success. For one thing, many of the traits seem to overlap or even seem somewhat synonymous. The personality traits of being competitive, driven, and passionate are extremely similar, if not identical. For another thing, all of the personality traits are described in glowing, positive terms. Where are the traits of ruthlessness, greed, and insecurity that also drive some of the market forces that drive success?
I'm not trying to rain on anyone's parade, and I realize that this book can serve the valuable function of inspiring those who undertake the very difficult job of being an entrepreneur. I started and ran my own business for seven years, and realize that there is some sound business advice in this book that can help someone to make their own dreams come true.
But I don't want anyone to think that this book is something that it's not. It's not a book about genius, nor is it a scientifically sound piece of research. I'd recommend it to business owners or inventors, but not to those who are truly interested in the nature of the human mind.
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The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results Review

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The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results ReviewAs the market place continues to become more and more competitive and crowded, everyone seems to be looking for different ways to improve their product/services. There seems to be constant pressure to improve quality and at the same time cut costs. There are lots of different programs tailored to individual companies or industries, but these are generally too specific to apply across a wide range of company sizes, products and processes. LEO is a simple process which can be adapted to any size company in any industry or service.
Subir Chowdhury, the author, has written and interesting and informative introduction to LEO - the process which stands for Listen - observe and understand the what is happening currently; Enrich - explore and discover new and better solutions; and Optimize - improve and perfect.
The book is well written and easy to read. The layout, format of the book is extremely reader friendly, making it possible to read the entire book in a couple of hours.
Mr. Chowdhury shows how LEO can be used to put out fires - solve problems which are causing immediate problems, to fixing the flow - improving the process, to defining the future - creating new products. He then goes into detail using case studies to show each separate function of the LEO model. He shows how to Listen hard, how to enrich the product/process and finally how to optimize.
Finally he walks the reader through an all-out process where one company engaged in an 18 month implementation of the LEO method and gives a good overview of how the work was carried out.
As with any change process, he stresses that without buy-in and continual support from the CEO, the process will be doomed to fail. He takes great care to talk about the natural dissenters to any change process and how to effectively deal with them.
While this process will work for any business, this book is not a how-to manual. This book gives you a good understanding of the power of LEO - what it can do. You will learn some skills and techniques that make LEO work. But if you wish to implement LEO in your organization, you are going to need some outside help. There is a standard LEO program which Mr. Chowdhury's company starts with and then modifies for each specific assignment.
The final chapter of the book talks about how LEO - the quest for continual improvement can and should be adopt by individuals. "We have a choice. We can simply accept what's happening and spend our energy groaning and criticizing, or we can, as individuals, try to make a difference.
I believe we would all do a better job if we were to listen more carefully, look for better ways to do things and constantly optimize whatever we are doing in our lives - either work or personal.
The book offers lots of examples of how LEO has been applied to a very wide range of companies and problems. If your company is operating at less than peak, you certainly should consider using The Power of LEO to improve your results.


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It Calls You Back: An Odyssey through Love, Addiction, Revolutions, and Healing Review

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It Calls You Back: An Odyssey through Love, Addiction, Revolutions, and Healing ReviewI have known and worked with Luis for the past decade, my respect for him growing expnentially over the years. He inspires marginalized youth and old geezers like me. His words ten years ago led to my starting a poetry festival in a small Appalachian community that thrives today and inspires people to make the arts part of their lives. Luis's stories and passion and courage change lives. I salute him.It Calls You Back: An Odyssey through Love, Addiction, Revolutions, and Healing Overview

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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Review

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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand ReviewI am very glad I decided to pick up this book. Neville's journey in life turns out to be not just entertaining, but rich in wisdom as well. From his ordinary beginnings to the extraordinary position he held as the boss of Coca Cola, Neville's journey was successful, but not without some major road bumps. It is his tenacity and ingenuity in resolving those problems that are the best parts of this book. Thanks again Neville. I'll be sure to rcommend this book to everyone.Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand Overview

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