The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results Review

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The Power of LEO: The Revolutionary Process for Achieving Extraordinary Results ReviewAs the market place continues to become more and more competitive and crowded, everyone seems to be looking for different ways to improve their product/services. There seems to be constant pressure to improve quality and at the same time cut costs. There are lots of different programs tailored to individual companies or industries, but these are generally too specific to apply across a wide range of company sizes, products and processes. LEO is a simple process which can be adapted to any size company in any industry or service.
Subir Chowdhury, the author, has written and interesting and informative introduction to LEO - the process which stands for Listen - observe and understand the what is happening currently; Enrich - explore and discover new and better solutions; and Optimize - improve and perfect.
The book is well written and easy to read. The layout, format of the book is extremely reader friendly, making it possible to read the entire book in a couple of hours.
Mr. Chowdhury shows how LEO can be used to put out fires - solve problems which are causing immediate problems, to fixing the flow - improving the process, to defining the future - creating new products. He then goes into detail using case studies to show each separate function of the LEO model. He shows how to Listen hard, how to enrich the product/process and finally how to optimize.
Finally he walks the reader through an all-out process where one company engaged in an 18 month implementation of the LEO method and gives a good overview of how the work was carried out.
As with any change process, he stresses that without buy-in and continual support from the CEO, the process will be doomed to fail. He takes great care to talk about the natural dissenters to any change process and how to effectively deal with them.
While this process will work for any business, this book is not a how-to manual. This book gives you a good understanding of the power of LEO - what it can do. You will learn some skills and techniques that make LEO work. But if you wish to implement LEO in your organization, you are going to need some outside help. There is a standard LEO program which Mr. Chowdhury's company starts with and then modifies for each specific assignment.
The final chapter of the book talks about how LEO - the quest for continual improvement can and should be adopt by individuals. "We have a choice. We can simply accept what's happening and spend our energy groaning and criticizing, or we can, as individuals, try to make a difference.
I believe we would all do a better job if we were to listen more carefully, look for better ways to do things and constantly optimize whatever we are doing in our lives - either work or personal.
The book offers lots of examples of how LEO has been applied to a very wide range of companies and problems. If your company is operating at less than peak, you certainly should consider using The Power of LEO to improve your results.


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We Were Merchants: The Sternberg Family and the Story of Goudchaux's and Maison Blanche Department Stores Review

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We Were Merchants: The Sternberg Family and the Story of Goudchaux's and Maison Blanche Department Stores ReviewIf you don't know the answer to this question, by all means read this book. The title of the book says a lot -- "We Were Merchants", and speaks of understanding customers' needs and satisfying them in an extraordinary fashion, and making a handsome profit while doing it.
This book is a matter-of-fact telling of the history of a remarkable merchandising family, the Sternbergs of Baton Rouge, Louisiana, and their stores Goudchaux's and later Maison Blanche. Emigres from persecution in Nazi Germany, they had a keen understanding of the public they served. I grew up in Louisiana, and my mother made at first only one or two trips a year to shop at Goudchaux's. As a young boy, I was taken along, rather as native bearers were taken along on safaris. Then as I grew old enough to drive and then go to college in Baton Rouge, the trips became more frequent but remained genuinely pleasant experiences.
One of the first things I discovered was the Sternbergs did not sit invisibly in their offices. One might be shopping in any department and be waited upon by Hans, Josef, or even their mother, Lea, if things were particularly busy. Each of them truly appeared to be "engaged" by interacting with their customers -- rich or poor. I believe one of the talents making them such formidable forces in retailing was their maintaining a constant relationship with their customers, which gave them insight unmatched by the competition. Another was department managers and sales people were expected to be knowledgeable both of their stock and their customers, and to be adept at skillfully matching each. Their staff seemed remarkably resistant to turnover, and it was not unusual to get to know and respect those you actually bought things from. As I grew to adulthood and entered my profession, this relationship extended to having the salesman who worked with me call me at home when he knew of was a sale about to take place ,or when a new suit in a style I needed was arriving. He knew my sizes, my tastes (and influenced them), and also knew what my wardrobe needs and my budget were.
The most unique thing about Goudchauz's was the "interest-free" charge accounts, which Hans explains in great detail. It made financial and marketing sense at the time.
Contrast this to the average "department store" or general shopping experience in the contemporary mall, and one sees what makes "internet shopping" so attractive.
But back to the book . . . the book is as I remember Hans himself -- succinct, efficient, and utterly without nonsense. While this book appeals to the nostalgic, I would also recommend it to anyone studying marketing, merchandising, popular culture, or the decline of Western Civilization.
The remarkably objective viewpoint of this book makes for a very valuable work to reflect upon what makes for excellence in our lives, and whether our culture has lost an appreciation of excellence. Long before I knew about Covey and his principles, I knew the Sternbergs as they exemplified many of those traits.We Were Merchants: The Sternberg Family and the Story of Goudchaux's and Maison Blanche Department Stores Overview

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