Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) Review

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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) ReviewI have to disagree with the previous review. Perfect Pitch is a powerful call to arms to the lost art of presentation writing and, more importantly, making compelling arguments. It made me realize some bad habits I've fallen into which need correcting and the need to take back control from technology.
I think the most powerful point in the book is the need to build the two minute argument for any presentation before you fire up PowerPoint.Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) Overview

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