Showing posts with label motivation. Show all posts
Showing posts with label motivation. Show all posts

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Review

Kick Ass Business and Marketing Secrets: How to Blitz Your Competition
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Kick Ass Business and Marketing Secrets: How to Blitz Your Competition ReviewA really great and easy read. it's the perfect introduction to understanding the schematics of the modern business and marketing worlds. It's simple language makes it easy to connect to but the content is rich and informative.Kick Ass Business and Marketing Secrets: How to Blitz Your Competition Overview

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Inspire: Why Customers Come Back Review

Inspire: Why Customers Come Back
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Inspire: Why Customers Come Back Review
Those who read Jim Champy's previous book, Outsmart!, know that in it he drew metaphorically from Charles Darwin's theories of survival that are, and I quote, "Species always breed beyond available resources," "Those species with favorable variations have a greater chance of survival and pass on their variations to their offspring," and "Adapted species force out weaker ones, producing whole new species." These theories help us to understand the strategies of successful, fast-growing organizations. "Inspire! Picks up where Outsmart! leaves off, showing how these kinds of organizations have been able to increase their market share." In it he explains why customers come back to businesses that know how to deliver on their promises. "That is why the next book in the series will focus on how companies achieve true operational excellence. Like Outsmart! and Inspire!, it will have a simple, direct title: Deliver! That's because delivering is what every successful business does every day, in good times and bad."
Customer "satisfaction" is based on a single transaction and customer "loyalty" will continue from one transaction to the next only so long as each is satisfactory. Presumably Champy agrees with Ben McConnell and Jackie Huba that the objective should be to create customer evangelists who will not only "come back" but also bring others with them and, whenever possible and appropriate, function as an extended sales force. What will inspire customers to become evangelists? Champy suggests eight factors and devotes a separate chapter to each. Here are the first three:
1. Engage customers with a cause that will enable them "to identify with your mission and will happily pray a premium for the emotional connection they get from supporting it."
2. "An engagement strategy of convenience requires a deep understanding of how your product or service will fill a customer need. And what works for one group of customers might not work for another."
3. "Most companies don't [but should] give enough thought to their market channels and channel partners, and how those partners can enhance a customer experience."
The other five factors are simplifying complexity (as Albert Einstein once suggested, "Make everything as simple as possible...but no simpler."); being completely honest (i.e. authentic in that, what is affirmed and what is done are seamlessly consistent); interact with your company the same way your the customer does (i.e. "being your own customer"); balance enthusiasm with reality and, as Jason Jennings suggests, "nail the fundamentals" every time; and finally, re-energize product mix with unusual combinations (e.g. "cool and sport") that surprise and delight. In each chapter, Chapter provides a reader-friendly section, "Rules of Engagement," that I really appreciate. It consolidates specific considerations and suggestions for each of the eight factors. In the final chapter, for example, "What Could Be More Inspiring than the Melding of Cool and Sport?," six rules are provided and then briefly discussed: (1) Build on your past, (2) Don't try to go head-to-head with entrenched market leaders, (3) Use outsiders to challenge insiders, (4) Follow a well-marked highway but also test side roads now, (5) If you're the underdog play it up, and (6) Keep your edge authentic. Comparable rules are also provided near the conclusion each of the previous seven chapters. This reader-friendly device will facilitate, indeed accelerate review of key points later.
I am fascinated by the development of Champy's thinking about business process transformation since the appearance in 1993 of Reengineering the Corporation: A Manifesto for Business Revolution that he co-authored with Michael Hammer and then Reengineering Management: The Mandate for New Leadership three years later. I am among those who had then -- and still have -- reservations and concerns about any change initiative "systems" and methodologies that do not focus primarily on those responsible for their effectiveness. In his more recently published books, Champy seems to have become much more people-centered. (The same can also be said of Michael Hammer and Gary Hamel.) In Outsmart! And then in Inspire!, for example, Champy immediately establishes a personal rapport with his reader. The tone throughout both books is informal, almost conversational. "Here's what I think you need to consider. Now let's take a closer look. And as we proceed together, be sure to keep an eye open for...." This approach is especially appropriate in a book that offers information and advice about establishing and strengthening relationships with customers and channel partners, viewing them and treating them as valued human beings rather than as segments of an organizational equation.
Well-done!Inspire: Why Customers Come Back Overview

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Queen of Your Own Life: The Grown-Up Woman's Guide to Claiming Happiness and Getting the Life You Deserve Review

Queen of Your Own Life: The Grown-Up Woman's Guide to Claiming Happiness and Getting the Life You Deserve
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Queen of Your Own Life: The Grown-Up Woman's Guide to Claiming Happiness and Getting the Life You Deserve ReviewWhat an inspiration to all women! Queenhood is not a new concept, but a new resolution. This book is a great read, filled with funny anecdotes, encouragements and celebrations. The witty sense of humor and the ability to paint the pictures with words definitely causes some laughing spells, but make sure you have your Klenex box near buy too.I absolutely love the book and recommend it to all women without age discrimination.~Queen KQueen of Your Own Life: The Grown-Up Woman's Guide to Claiming Happiness and Getting the Life You Deserve Overview

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Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself Review

Get Off Your But: How to End Self-Sabotage and Stand Up for Yourself
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Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself ReviewThis book has endorsements from big names ranging from the business literature (Ken Blanchard) to the self-help gurus (Susan Jeffers). The back jacket has a quote from former President Bill Clinton ("Sean is an amazing person with an important message"). Tony Robbins wrote the Foreword.
At this point, I could probably end the review because when those movers and shakers recommend a book what more do you need to know? Just get the book. Ah, this is a "but" situation! "I could write a review but" with those endorsements from such successful people...." The "but" situations we encounter every day can have far more profound effects than missing the opportunity to review a book of this caliber.
Sean's style is one of encouraging and prodding, but he's not a rah-rah guy. He's a realist. According to brain researchers (see my other reviews of brain-related books), reality is largely what we make it. The brain filters and repackages information before the conscious mind sees it, largely based on preconceptions and what it "ought to" see. The brain is, essentially, a predictive computer and it will predict based on what it perceives rather than what it senses. That is, it makes its own reality. This fact has only recently been verified in the neuroscience field (physical brain studies) but has long been a fundamental premise on the motivational lecture circuit.
Why is Sean a realist instead of a cheerleader? After all, anyone who is successful on the lecture circuit has it made, right? Classic silver spoon, right? Not right.
Years ago, I learned about a rare disease thanks to the movie "Unbreakable" (came out in 2000, starring Bruce Willis, Samuel L. Jackson, and Robin Wright Penn). In this movie, Jackson's character (Elijah) has extremely brittle bones. The movie has several flashback scenes that give us insight into what Elijah's life was like growing up. The movie starts off with his birth; he's born with broken bones.
Sean has that rare disease, and was born with broken bones. His condition makes his life very complicated. He didn't come from a life of ease, but has had to overcome enormous obstacles. He's now a PhD and licensed psychotherapist. He's completing a second PhD (clinical hypnosis). He's an internationally known professional speaker.
And he's three feet tall.
Reading this book, I could not help but feel a strong connection with Sean. He comes across as a person who just wants to help others. He makes his message simple and clear, but at the same time he helps the reader dig into complex challenges.
This book consists of seven chapters, a foreword, an epilogue, and a resources area.
The Foreword by Tony Robbins was very touching and helped me understand what an amazing person the author is. As I have a high opinion of Tony Robbins (whose critics have been forced to eat crow due to discoveries in brain science over the past few years), his endorsement means a lot. He didn't just throw out a few platitudes and empty praises. He made a point of explaining why Sean's book is a "must read." Tony "brings to life" what he's saying, through specific examples.
Chapter One. Born to Kick But: The Short Story of a Big Life. This is an autobiographical sketch. Here, we learn about Sean's childhood, the challenges he faced, and the object lessons he learned. He introduces us to his core philosophy: cause and effect. It's not a new concept and thus it's not something he made up to attract an audience. I've understood this concept for a very long time, but Sean helped me see it with greater clarity.
Chapter Two. Lesson 1: Start Connecting. There's a huge difference between merely communicating and actually connecting with others. I'm not a fan of President Clinton, but the man is an expert on connecting with people. In this chapter, Sean lists "Ten things I learned about connection from President Bill Clinton." Sean knows Clinton personally, so this isn't an armchair observation kind of thing. This chapter has lots of great information for anyone frustrated with relationships (business or personal).
Chapter Three. Lesson 2: Watch What You Say to Yourself. This gets into the traditional inner dialogue stuff, but takes it up a notch or two. One of the things Sean communicates here is your word choices can have a transformational effect (or not, if they are poor choices).
Chapter Four. Lesson 3: Master Your Physical Confidence. You can usually spot a person who has self-esteem issues, can't you? And why is it some people seem to dominate a room, even if they aren't the best-looking, best-dressed, or loudest person in the room? Sean explains why and what you can do about that.
Chapter Five. Lesson 4: Focus Your Focus. As I type this, I have a painful thumb infection. Guess when it hurts the most? When I'm thinking about it! In this chapter, Sean delves into such things as changing your focus from what you don't have to what you can be thankful for. He talks about directing your mind toward what you want to achieve rather than letting your mental powers drown in a pity puddle.
Chapter Six. Lesson 5: Choose Your Friends Wisely. Sean uses the metaphor of a pit crew to illustrate the differences between A Friends, B Friends, and C Friends. He explains that you can choose your pit crew. Avoid the takers, drainers and destroyers. Re-channel that energy into cultivating real friends. Since there's confusion over what a real friend is, Sean makes this clear.
Chapter Seven. Lesson 6: Take Full Responsibility. Either you own your situations, or they own you. When they own you, it's not good. Sean has a simple formula for understanding how to be in control: C > E. That is, cause is greater than effect. He explains how this works and how it can liberate you. As mentioned earlier, Sean is a psychotherapist. If a client will not agree to work with this formula, Sean ends the session and refunds the client's money. That's how important this is.
Epilogue. One Last Thing.... As it's only one page, it's an epilogue rather than a chapter. It's Sean's final piece of wisdom for applying the lessons in the book.
Resources. Sean lists books and movies "that shaped my life." All of these titles are familiar to me. He also lists excellent online resources for various issues.
This book is not one you want to miss. Get your copy today. If you are thinking, "Yeah, but..." then you desperately need it. Don't delay.Get Off Your "But": How to End Self-Sabotage and Stand Up for Yourself Overview

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